Promotion on TikTok

TikTok is a platform for creating and viewing short clips and messaging. Data on the India audience on TikTok still remains a mystery. But the statistics for India are already known: 18 million users. To get a more detailed breakdown: 60% are women, 40% are men, younger is about 43% of the audience, people aged 18 to 34 years old are 33%, from 25 to 34 years old are 21%. Business promotion on TikTok is gaining popularity due to the highest level of audience engagement compared to other social networks. Find out if TikTok promotion is right for your business.

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Common stereotypes about TikTok

Take a closer look to see if you're missing out on the opportunity to make money by promoting on TikTok if you follow these false guidelines.:

TikTok will soon lose its popularity The largest social networks, such as Facebook, began their activities as platforms for communication between schoolchildren and students. When teenagers grew up, they did not leave these sites, but began to use them in new ways. The same development scenario can be expected for TikTok.
There are only children on TikTok, there is no one to sell there The TikTok audience is constantly growing and transforming. In India, as of October 2024, the female audience prevailed over the male audience - 54% versus 46%. Moreover, almost half of the users are of mature age from 25 to 44 years. Teenagers accounted for only 17% of the total social network audience.
The functionality of the TikTok advertising account is too confusing Indeed, the functionality of the account looks unusual for people who have never set up advertising on TikTok. But you're lucky to find us! We'd love to use our skills to promote your business on TikTok.

TikTok audience in India – TOP interests

Do you have doubts that your audience is present on TikTok?

If you have made at least one sale, then you know the profile of your target client. We will tell you about the TOP interests of TikTok users in India:
Clothing and accessories - suitable for promoting online stores and showrooms
News and entertainment – suitable for promoting original and stock content
Sports – suitable for promoting personal blogs of athletes, online stores of sports and travel goods, advertising sports tourism
Applications – suitable for promoting applications for mobile devices

  • Beauty and care
    Suitable for promotion
    beauty blogs, online stores
    with beauty products, as well as
    to promote relevant
    services
  • Technology
    Suitable for promotion
    online electronics stores
    and household appliances, entertainment
    blogs on the topic
  • Games
    Suitable for advertising
    video games and streaming
    services
  • Food
    suitable for Internet
    shops, services
    delivery, culinary
    blogs
  • Cars
    suitable for promotion
    auto brands

What is included in our services?

TikTok

PREPARATION

  • Competitor analysis
  • Creating an account
  • Development of a promotion strategy

ADVERTISING

  • Selection of materials for launch
  • Launch and control current advertising campaigns

ANALYTICS

  • Analysis of the received data according to the main metrics (number of views of all videos in the profile, details of individual videos (including average viewing duration), number page visits, number of subscribers)
  • Report preparation