Service
- Promotion strategy
- Targeted advertising
- Sales funnel
- Brand promotion on social networks
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Social media marketing is a domain of advertising that offers unique opportunities for personal communication with each consumer while also presenting challenges due to the rapid pace of changing trends, algorithms, and privacy policies.
Should you invest your money and effort into such an apparently unstable form of marketing?
Absolutely, you should. Here’s why:
01 Promotion on social networks
People use social networks as search engines, platforms for demonstrating their opinions and preferences, forming an image and communicating.
The audience of social networks according to data for July 2020 amounted to 51% of the total population of the world. And given that most social networks prohibit registration for persons under 13 years of age, it turns out that the number users of social networks who are able to make decisions, express their own opinions, directly or indirectly influence purchases - 65% of the world's population.
Social media promotion offers an excellent opportunity for direct communication with each consumer, allowing you to explore their tastes, preferences, and behaviors, and recommend your product based on their interests. Additionally, promoting profiles can enhance brand recognition, manage reputation, and introduce new products to the market. A comprehensive approach to promotion across multiple social media platforms enables you to reach audiences of different age groups, viewpoints, and preferences with your content.
02 Targeted advertising
How important is it to target your advertising precisely to your intended audience? Some entrepreneurs mistakenly believe that even if they show their product ads to people outside their core target audience, those individuals may still share the product with their friends, family, and acquaintances. However, this is often not the case. The market is flooded with offers for goods and services, and social media generates such an overwhelming amount of content every minute that if your ad doesn’t align perfectly with someone’s needs, they likely won’t even notice it, let alone share it. Yet, the money spent on ad placement will already be gone.
03 Sales funnel
A sales funnel is the stages that a person goes through from initial contact with a brand to the purchase of a product or Service. This tool is widely used for planning, control and improvement business models because:
04 Promotion strategy
Promoting a business on social media without a strategy is like sailing to a distant land in the medieval times without a compass. You can certainly navigate by the stars, but with a compass, the process of navigation becomes more comfortable, accessible, and even captivating.
It’s quite easy to get confused in the channels for promoting a business on social networks, as well as in the cardinal directions at sea, if you don’t have a well-thought-out strategy. The advancement strategy is your plan to conquer new lands.